Advisory
Development advisory and developer representation.
We advise developers, investors and family offices on residential projects in New Jersey and New York, and represent them through pre-launch and sellout. The copy is short because the work is specific.
Services
Eight things, done carefully.
01
Development positioning
What the building is, who it is for, and why it should exist on this site. Settled before the design is fixed, so every later decision has a reference.
02
Market intelligence
A close reading of the competitive set, absorption and the buyers actually transacting, rather than a report of averages.
03
Product strategy
Plan efficiency, ceiling heights, finish level and outdoor space, judged against what the target buyer will pay for and what they will not.
04
Unit mix
The number, size and distribution of residences across the building, tested against the sellout curve rather than the zoning envelope alone.
05
Pricing
A schedule built from the plan, exposure and floor, and revised as contracts are signed. Sequence first, then spread, then the number.
06
Pre-launch
Naming, identity and materials, a short list of the right early buyers, and a quiet release ahead of the public offering.
07
Developer representation
Exclusive representation of the sponsor through the offering: inquiries, appointments, negotiation and reporting, handled personally.
08
Sellout strategy
Release timing, inventory holds and price revisions through to the last contract, with the developer's return as the measure.
How we work
Three moments in a project.
Before design is fixed
Site, programme, mix and positioning. The decisions that are cheapest to change and most expensive to get wrong.
Before launch
Pricing, identity, materials and the early buyer list. The offering is prepared quietly and released in sequence.
Through sellout
Representation of the sponsor from first contract to last, with reporting that a board or lender can read.
Who we work with
Developers, investors, family offices, owners.
Sponsors planning or launching a residential building. Investors and family offices underwriting one. Owners of land or buildings weighing whether, and how, to develop.
Engagements are limited in number so that each receives direct attention.
Advisory
Start with a site, a plan, or a question.
Early conversations are the most useful. If you are considering a residential project in New Jersey or New York, we would be glad to hear about it.